A Bachelor of Science in Business Administration in Management highlights the importance
of management within the context of a global business framework. It offers you an
opportunity to obtain proficiency in management concepts, skills and techniques, particularly
as they are applied to strategic management efforts. This program is offered in a
blended format, which means a combination of online and in-class courses may be required.
Gain a Deeper Understanding of Global Business - Management
The degree focuses on the essential role of managing people, the organization and
the organization relative to its external environment. Success involves meeting this
challenge of organizational management in a dynamic environment of technological change,
global competition and employee diversity. Opportunities lie with national and international
organizations, family-owned businesses, consulting firms and government agencies.
This degree also prepares you for admission to graduate programs in business and professional
schools of law.
Achieve your Educational Goals
The Sorrell College of Business is committed to helping you achieve your educational
goals by providing highly flexible degree programs and courses. Options are available
for both full-time and part-time students through a variety of times and delivery
platforms, including traditional day classes, night and weekend classes and online
courses. Faculty members are highly qualified and possess diverse academic and business
backgrounds. Because many of our faculty members have real-world experience, course
instruction focuses not only on vital concepts but also on practical application of
these concepts.
BSBA Management Curriculum
While courses may vary from year to year, your coursework may include:
This BSBA is the degree for an individual seeking a role with a management emphasis
in business, government, the military and not-for-profit organizations, both in the
U.S. and the world over.
Faculty Profiles
Dr. Shelley Davis
Dr. Shelley Davis holds a Ph.D. in Management from Auburn University, an MBA from
Kennesaw State University, and a B.S. in Chemistry from the Georgia Institute of Technology.
She worked for several years as a forensic scientist before returning to school and
moving into academia. She primarily teaches in the area of organizational behavior.
Dr. Davis is a member of the Academy of Management and Southern Management Association.
As a management major, you can customize your degree by taking general upper-level
business electives or choosing a specialization.
General
Gain a deeper knowledge of business administration management by choosing the general
electives option. This option includes a wide variety of business courses to prepare
you to manage people and organizations effectively. By completing 12 credit hours
of upper-level business courses, you can tailor your degree to your career interests.
Business Analytics
Refine your skills in data analysis with a specialization in business analytics.
This specialization trains you in business data mining, database management systems,
business programming and big data analytics. Following the program, you'll be able
to apply the foundations of business analytics wherever your management degree takes
you.
Entrepreneur
Want to learn the fundamentals of starting a business to maximize your management
degree? The entrepreneur specialization will hone your creativity, teach you to identify
marketing opportunities, and support innovative thinking to create new products and
services. Following graduation, you'll enter the job market knowing how to manage
and build successful businesses.
Hospitality, Tourism and Event Management
Earn your management degree while exploring the hospitality, tourism and event management
industry. This specialization covers key areas such as legal considerations, financial
trends, current industry issues, marketing strategies and human resource management—specifically
within the hospitality, tourism, and event sectors. Following the program, you'll
be equipped to lead and manage teams across a variety of settings in these dynamic
industries.
Human Resource Management
Learn how to effectively manage one of the most valuable resources of an organization
— its human resources — with the human resource management specialization. In this
program, you'll explore major employment laws and examine the theories, principles
and practices that guide recruitment, selection and promotion in organizational settings.
Marketing
Explore the essential role marketing plays in organizational success through a specialization
in marketing. Courses in marketing research, consumer behavior and product and service
innovation will equip you with the insights and tools to navigate today's fast-paced
business environment. Upon completion, you'll be prepared to address the challenges
faced by business and organizational leaders in a dynamic marketplace.
Promotion
Strengthen your BSBA in management with a specialization in promotion. Through courses
in digital marketing, promotion management and professional selling, you'll gain the
knowledge and skills to lead with strategy and creativity. Following graduation, you'll
know how to seamlessly blend promotional techniques and effective managerial practices.
Risk Management and Insurance
Earn your management degree while exploring the risk management and insurance industry.
In this specialization, you'll learn from renowned faculty about personal property
and liability insurance contracts, the insurance marketplace and corporate risk management.
You'll also gain the professional skills to complete insurance operations, including
marketing, underwriting, ratemaking and accounting.
Sport Management
Are you an avid sports fan or athlete? Combine your passion for sports with your
management degree by choosing a specialization in sport management. With courses in
facility management, sport marketing, and sport economics and finance, you'll be prepared
to land sports management jobs after graduation.
Supply Chain Management
Enhance your management degree with a specialization in supply chain management.
Gain focused training in purchasing, procurement, operations, transportation and integration.
Upon graduation, you'll be prepared with the critical thinking and decision-making
skills needed to manage supply chains effectively.
