A sports management degree is a credential that prepares you for careers in the sports
industry. It covers topics such as marketing, finance, events, programming and legal
aspects in sports organizations. A sports management degree can lead to various sports
administration, marketing, media and event management opportunities.
A sports management degree can prepare you for a wide variety of careers in sales,
marketing, promotions, communications, event management, facilities, customer service
and more. Recent graduates of the sports management bachelor's degree program at TROY
work as:
- Director of sales and marketing, Robert Trent Jones Grand National
- Development director, Alabama Wildlife
- Assistant executive director, Myrtle Beach Bowl
- LSU football recruiting operations assistant
- TROY equipment manager
- General manager, Troy Country Club
- TROY facilities and aquatics coordinator
- New business/season and group ticket sales, the University of Oklahoma
- Marketing coordinator, Auburn University Athletics
No, a sports management bachelor's degree does not prepare you for coaching. TROY's
Master of Science in Kinesiology with a concentration in coaching qualifies you for coaching roles.
Depending on where you live, you may find it necessary to relocate to larger sports
markets to progress in your career in sports management.
Some careers in sports management do follow the traditional 9-to-5 work schedule;
however, many of them, such as events and publicity, may require you to work weekends
and nights.
